The Millennials have finally got their own app dedicated to watchmaking news: WRIST.

WRIST zeros in on a marked trend.

It offers enriched content, available anytime, anywhere on smartphones, features an optimized, up-to-the-minute, elegant presentation and its content invites to delight in a one-of-a-kind editorial experience: one touch is all it takes to discover the latest watchmaking novelties, events and exclusive videos.